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5 Easy Steps to Promote Your Summer Events this Easter

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Photo by JESHOOTS.COM on Unsplash With Easter in just a few weeks, you’re probably deep into prep for the big weekend. Whether you’re doing an egg hunt , planning your worship set , or just getting your volunteers ready , there’s a lot of focus put on this weekend. Not to pile on, but there’s one more thing to consider for Easter. What are you doing this summer? In the past, in the weeks leading up to Easter, I put my VBS and other summer activity planning on hold. However, I realized that this was a mistake. On Easter weekend, you will have more people come to your church than on almost any other day of the year. Whether they’re guests, CEO (Christmas and Easter Only), or all your regulars, almost everyone goes to church that day. Which means that it is a great opportunity to tell them about what’s coming and how they can continue to engage with your church community. Even though many parents aren’t thinking about the summer, yet, in a few weeks they will be. You can get in on th...

VBS Marketing Made Easy

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I recently saw a post asking what children’s pastors do to get kids to their VBS. COVID has changed a lot of things, and this summer will be telling if these strategies will still have as much effectiveness, but I know pre-COVID, my VBS continued to grow, and I saw more and different kids every year. If you want to reach more kids with the Gospel, you need to tell people what you're doing regardless of whether your VBS in-person, online, in the neighborhood, or something else.   With that said,  Here are my 7 steps to market VBS. 1. Build a contact list Whether you’ve done VBS in the past or this is your church’s first time, you have to have a contact list to begin. The contact information should include the kids’ names and ages, their email, their physical address, and their phone number. If this is your first VBS, your church database should have all this information of the kids in your ministry. Every year, I add to my contact list the new kids who are current...

Don't Be a Lone Ranger

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A few weeks ago, I started to build our Evangel Egg Hunt website.  I’m not a web developer by any means, but I know enough to get around.  As I was putting the finishing touches on the site, I realized there was a problem.  The menus didn’t work like they were supposed too!  It wasn’t a big deal, but it made the site look amateurish. I googled and asked around.  The first person I asked  wasn’t able to solve the problem, but pointed me in the right direction.  Energized, I spent 5 hours of my day off with my family trying to solve the problem, I was no further along than when I started.  I was stuck and had to ask for help.  In a matter of a few short hours the site was fixed. My story is a common one.  Change the names and the project, and we can all find ourselves there.  I call it being a Lone Ranger. It’s insisting on doing it on your own.  Lone Rangers take every task head on.  They are confident and competent. ...