Lead Well

I’ve been posting and leading the social media for the churches I’ve worked for almost as long as I’ve been a kid’s pastor. For the past 13 years, I’ve moved with the changes to Facebook and Instagram. Established Twitter accounts and even explored Snap Chat and Marco Polo. Creating daily or even weekly content for all of these platforms can be exhausting and many of these platforms change everything seemingly on a whim. It can be tough to keep up. In addition, the fallacy of social media is thinking that just posting to one platform one time is enough. It’s not. You have to be consistent and repeat yourself over and over. There is no one silver bullet to church communication. I outline 3 of the methods of communication I use here. Over the last few months, I think I’ve finally settled on a system for consistent content creation for all the platforms I’m on that keep parents connected and informed. I use a seven-day plan that is abstract enough to use on almost any platform bu