Lead Well

I’ve been posting and leading the social media for the churches I’ve worked for almost as long as I’ve been a kid’s pastor. For the past 13 years, I’ve moved with the changes to Facebook and Instagram. Established Twitter accounts and even explored Snap Chat and Marco Polo. Creating daily or even weekly content for all of these platforms can be exhausting and many of these platforms change everything seemingly on a whim. It can be tough to keep up. In addition, the fallacy of social media is thinking that just posting to one platform one time is enough. It’s not. You have to be consistent and repeat yourself over and over. There is no one silver bullet to church communication. I outline 3 of the methods of communication I use here. Over the last few months, I think I’ve finally settled on a system for consistent content creation for all the platforms I’m on that keep parents connected and informed. I use a seven-day plan that is abstract enough to use on almost any platform bu...

VBS was 5 days away. I’ve been working on it for weeks. There was a booth in the lobby, an announcement in the bulletin, posters in the children’s hall, volunteers recruited, and supplies arriving every day. It was on my own social media channels including the kids Facebook page, but I needed it to be said on the main church social channels. I created the content and sent it over to the social media manager. He said he loved it and would get it cued up for sharing. The he asked, “When is it?” “Monday.” Face palm. To be fair, the guy was new and didn’t have kids. He knew it was coming but hadn’t paid attention as to when. Parents and volunteers are sometimes worse. You can talk about the event or program over and over again. You put up posters, make slides, and make an announcement from the stage, and you get crickets. Or even worse, the week after your event, someone asks you when it is. I hope your story isn’t like this, but mine has been. It’s frustrating ...